1990 – Innovation: Safety Incentive System
Buck Peavey invents and markets a new scratch-off gamecard promotion incentive system directed at the Safety incentive market. The “Safety Jackpot” concept worked. Lowering workplace accidents by an average of 61% in manufacturing companies, the program skyrocketed to become the most recognized safety incentive program in the world, generating several hundred million in revenues among thousands of clients, in over 11 countries. Clients include 3M, Sara lee, Coca-Cola, Fed-Ex, Marriott Hotels, Avis and others... Including believe it or not... ConAgra. The company changes name from Motivation Services to Peavey Performance Systems in 1995 and Buck becomes CEO.